Message from Chairman


The year 2024 marked the 25th Anniversary of BAM’s business operation. We have the organization fully equipped to cope with any emerging changes, particularly in technology, which is a megatrend that has rapidly played a pivotal role in all sectors. We have defined the way we operate our business in close pace with the digital 4.0 age context based on three major transformation initiatives. One is Transformation for People which is targeted to ensure that all those involved with BAM gain good “experience” by speedily arranging for customers to get debt compromise plans that meet their needs and conditions, and making available mobile application called “BAM Choice” where debtors can check their debt status, view debt compromise plans that suit them and apply for revision of debt compromise plans via online channel. The other two initiatives are Transformation for Growth which seeks to apply digital technology to increase collection amount and decrease expenses by developing digitalization channels for communication with customers end-to-end to ensure impressive services to customers in contact with BAM through all channels, and Transformation for Efficiency which encompasses development of the asset management infrastructure to enable efficient debt follow-up and resolution processes with procurement of digital tools to facilitate employees’ use of the enterprise information system (EIS) to access data that can support decision making and business operation.
With consistent development and improvement of organizational efficiency in all dimensions, BAM has been recognized by various leading organizations as outlined below:
- CAC Change Agent Award 2024 from CAC Certification Ceremony 2/2024 “Navigating ESG : The Power of Integrity” hosted by Thai Private Sector Collective Action Against Corruption (CAC) in recognition of BAM’s support of SME business partners’ participation in declaration of intent by developing their potential and encouraging them to participate as a strong coalition member in CAC SMEs to declare their determination to fight corruption. This reflects BAM’s commitment to promoting and uplifting good governance and sustainable business operation.
- Human Rights Award 2024 in the large corporation category at the “Outstanding” level in recognition of BAM as a good role model for other organizations in business operation with respect for human rights.
- Sustainability Disclosure Recognition Award 2024 from Thaipat Institute, which is an accolade in consideration and assessment of the status of organizations’ disclosure of sustainability information to the general public and the stakeholders concerned through such organizations’ sustainability report. This reflects BAM’s business operation with dedication to economic, social and environmental development towards sustainable growth in line with the Global Reporting Initiative (GRI) universal standards.
- Five-star assessment or “Excellent” CG scoring in the Corporate Governance Report of Thai Listed Companies (CGR) 2024 for BAM for the third straight year by the Thai Institute of Directors (IOD) and supported by the Stock Exchange of Thailand. The assessment has been participated by a total of 808 listed companies. In addition, BAM’s membership of Thai Private Sector Collective Action Against Corruption (CAC) has been endorsed for the second time.
- Outstanding IR Award in the finance category for outstanding performance in investor relations activities at the IAA Awards for Listed Companies 2024 organized by Investment Analysts Association (IAA). The award has been decided based mainly on the votes cast by analysts, fund managers and investors.
- MEA Energy Award at the “Gold” level in the category of energy-saving building, which reaffirms BAM’s determination to promote efficient and ecofriendly utilization of resources, embracing the organization’s sustainable future concept.
Amid the volatility of economic cycles, it is a crucial mission to navigate the organization through any emerging difficulties and challenges. BAM is well positioned to develop our business to catch up with the world of the new era in order to bring stability and robust growth alongside taking into account the environmental, social and governance (ESG) concerns. With commitment to such mission, we would be able to maintain our key role in reviving assets to drive Thai economy and society on a resilient and sustainable basis.
Mrs. Tongurai Limpiti
Chairman