Message from CEO

Key factors affecting the economic conditions in 2023 were primarily the conflict between Ukraine and Russia, and the Israel-Hamas war. The tensions have triggered fluctuations in global energy prices to the extent that have pushed up inflation rates to stay at high levels. Meanwhile, such major economies as the US and the EU countries have maintained their policy of keeping high interest rates to curb inflation, and Thailand is no exception. As evident, the impacts have inevitably been felt by BAM on the management of non-performing loans (NPLs) and non-performing assets (NPAs).

To cope with the above circumstances, BAM has devised a proactive strategy on the NPLs and NPAs management by accelerating the expansion of the debtor base for debt restructuring under installment payment plan, expediting auction sales, mapping guidelines for clean loan management, and rolling out projects to help debtors reach prompt conclusion on debt compromise. These projects comprise Sukjai Dai Ban Khuen (Happy to Get Home Back), BAM Helps Revive Business, and BAM Helps Reduce and Resolve Debt aiming to provide comprehensive assistances to all groups of debtors. In dealing with NPAs, we have organized promotion campaigns through various programs to boost sales as targeted, such as Condo at Popular Prices by BAM, BAM Midyear Shock Price, BAM for Thai Heroes, and BAM NPA in Online Marketplaces 2023, etc. At the same time, we have highlighted the potential of regional offices as our key network to access target customers for debt compromise and perform as distribution centers for NPA sales across the country. The majority of branch office staff are local people who have in-depth understanding of the respective market conditions and customer needs. Having the branch network nationwide will facilitate efficient tracking and management of NPLs and NPAs.

Meanwhile, BAM has proceeded with leveraging innovation and digital system to propel the organization towards being a data-driven organization. This involves placing significant importance on utilizing statistical and analytical data in tandem with integrating innovation and technology into the business operation and spearheading projects related to data center and data management to enable applying important data, particularly that related to customer behaviors and insight, to formulation of promotion campaigns that meet expectation of each target group and tailoring communication plans to serve customers through suitable online and offline channels.

With the above business strategy, BAM has been able to generate moderate revenue amid the economic slowdown and intense competition. We are concurrently committed to business operation under the environmental, social, and governance (ESG) principles to drive the organization towards sustainable growth alongside building trust in the organization. Such responsibility role as reflected all along towards the society and the stakeholders will serve as the cornerstone to firmly support our robust and sustainable growth.

On stepping into the 25^th Anniversary of our business operation, I and the BAM Team would like to express our sincere gratitude to all parties concerned who have played a vital role, stood by us, and contributed to propelling and leading our organization to thrive so far. We are fully committed, dedicated, and determined to work wholeheartedly to make our organization one of the best asset management companies according to the establishment objective.