Message from CEO

BAM has worked out a strategic plan to cope with the impacts on both NPLs and NPAs. In dealing with NPLs, we have proceeded with enhancement of efficiency in clean loan management. Debtors are divided into two groups, i.e., the BAM-managed group and the attorney/collector-managed group with a view to shortening debt follow-up turnaround time. We have concurrently launched promotion campaigns in celebration of the 25^th Anniversary of our business operation through various programs, such as Sukjai Dai Ban Khuen (Happy to Get Home Back) and BAM Helps Revive Business which allows SME debtors to make minimum loan repayment at 80% of the valuation price with interest rate of 0% for 25 months and installment repayment period of 25 years as incentives to encourage debtors to undergo debt restructuring with BAM. At the same time, regarding NPAs, promotion programs have been rolled out to expedite sales, comprising BAM One-stop Home for Every Lifestyle, BAM Big Thanks, Top Brand Condo with Installment PayPro, Hot Property Deal for BAMvestors, BAM The Final Call with final offer of discounts on the 25^th Anniversary occasion, BAM Red Hot Pro of the Year offering interest rate of 0% for the first two years, and BAM for Thai Heroes, Year 2, etc.

At the same time, as BAM aims to be a digital enterprise looking forward, we have made multi-faceted preparation for the organization. This includes development of a new core system which is instrumental to the asset management company (AMC) business, covering NPL/NPA work system, litigation case system, valuation system, finance and accounting system, procurement system, and so on. In addition, to be a digital enterprise, BAM needs to put in place comprehensive data management to enable data analysis and processing to support decision making. We have thus established the data center so that all reports are prepared based on the same source of data, hence conducive to uplifting of BAM as a data-driven organization, and have developed the lead management system to facilitate compilation of data of target groups interested in BAM products as well as the needs of debtors to support efficient debt restructuring. AI has also been used in debtor analysis in order to classify debtors for further appropriate management.

Sticking to the above strategic direction, BAM has been able to build a solid foundation for sustainable growth along with embracing environmental, social and governance (ESG) principles in our business operation. We seek to enhance trust in the role of responsibility for the society and the stakeholders, which will serve as the cornerstone of our organization towards stable and sustainable growth.

On the occasion of the 25^th Anniversary of our business operation, I and the BAM Team would like to express our sincere gratitude to all parties concerned who have played a vital role in driving and standing by us all along. We pledge to be fully committed, dedicated, and determined to work wholeheartedly to make our organization one of the best and leading AMCs according to our establishment objective.