BAM announces the winners of “BAM Brand Contest” project

BAM announced the winners of the "BAM Brand Contest” project, which gave college students across the country the opportunity to express ideas to make the BAM brand more popular and sustainable than before. The winners were set to win prizes with the combined value of over 400,000 baht, along with plaques and certificates. The final round of the contest took place on October 12, 2023.

Mr. Bundit Anantamongkol, Chief Executive Officer of Bangkok Commercial Asset Management Public Company Limited or BAM, said: “BAM has organized a competition project "BAM Brand Contest" to create awareness of the BAM brand and promote its popularity and sustainability. This project aims at giving college students across the country a space to present their ideas, show their creativity, and offer new perspectives through the preparation of a strategic plan for brand building and filming of video clips. BAM also organized training to help expand knowledge on brand building strategies for students who joined the project.”

Mr. Anantamongkol further added: “Since the launch of the project, students all over the country had shown their interest in joining the contest and more than 100 teams had submitted their work, representing educational institutions in Bangkok and other provinces. For each round of competition, many teams had shown their strong determination as they were qualified to pass each round after showcasing their knowledge, various abilities, creativity, and interesting points of their work. The project was an activity that helped promote and develop learning for the new generation, which can be further developed and applied to their professional life in the future.”

For the final competition on October 12, 2023, BAM welcomed on the stage the top 10 teams to present their work to a panel of experts who have knowledge and abilities in brand building, consisting of Mr. Bundit Anantamongkol, Chief Executive Officer of Bangkok Commercial Asset Public Company Limited or BAM; Miss Kadekaew Ittikul, Managing Director of Far East Fame Line Ddb Public Company Limited; Mr. Chanon Sambandaraksa, Managing Director of Hi-Like Agency Company Limited; and Ms. Lisa Laohakorrawat, Managing Director of Masket Communications Company Limited. The contest results are as follows:

• First prize worth 200,000 baht, along with a plaque and a certificate, went to The UNIQUE team from Thammasat University.
• First runner-up worth 100,000 baht, along with a certificate, went to Super Trust team from Silpakorn University.
• Second runner-up worth 50,000 baht, along with a certificate, went to Khit Thueng Ban Khit Thueng BAM team (or in English – Think of Home, Think of BAM) from Chulalongkorn University.
• Honorable Mention prize worth 30,000 baht, along with a certificate, went to two teams: Thursday Night team from Chulalongkorn University and Today is a Good Day team from Rangsit University.
• Popular Vote prize worth 30,000 baht, along with a certificate, went to GTB team from Rajamangala University of Technology Suvarnabhumi.